Translated from the Thai original · Read the original in Thai
A new company under the Vehicle Solutions idea: long-term rental that leads to ownership, flexible short-term rental, and chauffeured premium mobility, with electric MPVs for Grab Executive drivers.
B Autohaus Co., Ltd., the leader in full-circle automotive business under the idea of The 360 Degrees of Auto Services, has made a major expansion with the launch of Borrow Mobility, a subsidiary that changes how a new generation gets access to cars and travel. Under the concept of “Vehicle Solutions”, it sets out to give consumers new ways to access a car that are flexible, convenient and in step with changing lifestyles. Alongside it, the company announced a strategic partnership with Grab Executive to raise the standard of premium travel and develop new mobility solutions for Thailand.
Akkarawat Kongsirikan, Chief Executive Officer of B Autohaus Co., Ltd., said:
“Many consumers today are looking for something more flexible than buying a car through traditional credit. B Autohaus developed Borrow Mobility as another answer for accessing cars and modern alternative financial services, so that people can have a car more easily, with more flexibility, and with the chance to progress to ownership in the future.
At the same time we are delighted to be working with Grab Executive, a key strategic partner in raising Thailand’s Premium Mobility service, by providing electric MPVs for drivers to own and use in serving Grab customers under Grab Executive. We aim to bring the strengths of both organisations together to set a new standard for travel that is convenient, safe, and right for corporate customers, premium customers and the professionals of a new era.”
Borrow Mobility is designed for a wide range of users, with services that cover short-term use, long-term use and a premium tier, in three main groups.
1. Car Ownership Program: a new route to owning a car
The heart of Borrow Mobility is a long-term rental service designed to help drivers and working professionals get access to a car without relying on traditional credit. Customers rent long term and build towards ownership in the future. It is a new financial model that opens the door for the self-employed, hire drivers and people with credit constraints to have a car to work with and earn a stable living from.
2. Flexible Rental: short-term hire for every lifestyle
Borrow Mobility offers highly flexible short-term rental by the day, the week and the month, for travel, for work or for special occasions, giving people a car without the burden of long-term ownership.
3. Exclusive Mobility: premium travel
For customers who want comfort and a higher level of service, Borrow Mobility provides cars with professional chauffeurs, designed for executives, business people and premium customers, with the emphasis on travel that is convenient, safe and private, to the same standard of care B Autohaus has always given its customers.
The launch of Borrow Mobility is another important step for B Autohaus, from an automotive business to a full provider of Mobility and Vehicle Solutions, with the goal of making access to a car easier and more flexible, and giving everyone the chance to build a better future and quality of life through travel that suits them.
Borrow Mobility believes that “a car is not just an asset. It is an opportunity to work, to earn, and to build a future, and everyone should be able to reach it.”
For more information: B Autohaus Co., Ltd., 78 Vibhavadi Rangsit Road, Chomphon, Chatuchak, Bangkok 10900. Email marketing@bautohaus.com. Marketing: 099-164-5478.